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供应链,服装电商成长的拦路虎
文章来源:供应链中国网      作者:scmsc      时间:2014/10/23 10:53:19

现在的电商已经不能单靠流量的导入来支撑自身发展了,随着消费者个性的张扬及千人千面的审美主张,产品的多样化成为电商的竞争力之一,而小批量快速生产以更新产品就成为了大势所趋。

 

  现在的电商已经不能单靠流量的导入来支撑自身发展了,随着消费者个性的张扬及千人千面的审美主张,产品的多样化成为电商的竞争力之一,而小批量快速生产以更新产品就成为了大势所趋。

  同时,消费者也渴求服装电商上新的频次高、款式多、可供挑选的产品够潮、够IN,

  这就要求供应链中的后端备货量小,反应快,即“小快生产”——小批量生产、快速处理订单。

  然而,“小快生产”对于更多的服装电商草根卖家来说还是个无法解决的大问题。服装电商量级不一,基本上年销售额在1000万以下的商家,大部分还是选用市场采买的模式,“小快生产”遥不可及。

  “小快生产”的巨大恩惠

  你为何无法成长为韩都衣舍、茵曼这样的淘品牌?无法跻身于亿元俱乐部?是的,你落后的供应链制约了你!上游不给力,无法及时交货、货品合格率不高、小批量生产、快速补单等等都做不到,你在瞬息万变的电商市场如何与他人竞争?

  韩都衣舍创始人赵迎光曾发过一条微博,在该条微博中,赵迎光提到了”柔性化快速反应供应链系统“,他这里提到的“柔性化快速反应供应链系统“即是”小快生产“。正是”小快生产“解决了韩都衣舍的库存问题。售罄率高达95%的韩都衣舍想看到”后天的太阳“并非难事,试问,同样作为服装电商,你的库存积压率、售罄率如何?

  

\

 

  为求生产延续性:传统供应链拒接小单

  相信但凡自己找过供应链的服装电商卖家都会发现一个问题:只要是有点规模、在业内稍有点名气的厂家都会拒接小批量生产的订单,即便你要求提高加工费,对方也不一定会接,为何?工厂要保证生产延续性。大工厂的供应链系统完善,管理成本高,唯有用大订单来形成规模效应才能将单件成本降低。而小订单起订量低,无后续补单,那么大工厂生产无法延续,形成不了规模生产,成本太高,小订单成鸡肋!

  快速补单?单可以补,保证不了”快“

  爆款测出来了,服装电商要补单了,问题又来了:工厂的生产排期你是否挤得上去?挤不上去那就只能等,等到断货、错过销售旺季也常见;挤得上去算你好运,但是补单的质量可就保证不了了,想要合格率高那你就别要求快!作为在这个节骨眼上丝毫没有发言权的服装电商卖家,也只能忍气吞声,受供应链的牵制了。

  服装电商行业之困:小快生产难求?

  小批量生产、快速翻单,真心难以达到?国内的供应链无数,能达到如此标准的生产制造商当真寥寥可数?服装电商的行业困局,究竟如何突破?

  纵观业内走势,服装电商将目光投向了供应链的再造——财大气粗的,投资个厂子进行自家订单的生产制造;稍微弱一些的,入股个生产厂家,用股份为自己的电商订单争个优先权。还有更多的目光独到的服装电商卖家,将目光锁定在“小快生产”服务商身上,通过“小快生产”服务商的运作,为自己实现小快生产。

  辛巴达助力服装电商实现”小快生产“

  辛巴达作为国内第一家”小快生产“平台,已经为超过10000家客户直接服务。辛巴达专业为服装电商提供”小批量、快速生产“服务,是互联网时代的世界工厂。目前,辛巴达已经成为服装电商业内首屈一指的最稳定、最可靠的小快生产服务商,产品合格率高达99%,及时交货率更是保持在98%以上。

  辛巴达誓要把阻碍服装电商成长的拦路虎清除,让供应链从此不再是服装电商之痛!

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