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管家级物流服务 益邦助你无忧酣战双11
文章来源:供应链时代      作者:      时间:2019/5/30 10:13:04

作为现象级的电商行业年度盛事,双11购物狂欢节创造了无数的奇迹。以淘宝系为例,从2009年单日5000万交易额到2018年仅用1小时47分就破1000亿,24小时成交定格在2135亿,全行业电商平台“双11”当天交易额超过3500亿,买家卖家的热情随着成交金额的跳动似乎没有止境。

作为现象级的电商行业年度盛事,双11购物狂欢节创造了无数的奇迹。以淘宝系为例,从2009年单日5000万交易额到2018年仅用1小时47分就破1000亿,24小时成交定格在2135亿,全行业电商平台“双11”当天交易额超过3500亿,买家卖家的热情随着成交金额的跳动似乎没有止境。

(2018双11天猫成交额)

这场全球电商市场大狂欢的千亿资金流转背后,是数以十亿计的海量货物大迁徙,更是对大大小小商家仓配物流能力的年度“大考”。

早在10月1日起,不少物流企业纷纷启动旺季中转费和派费调节机制,每单涨0.2~0.5元不等,“双11”物流涨价已成行业潜规则。然而,在物流成本高企的促销旺季,客户却无法得到稳定、优质的物流服务,爆仓、暴力分拣、野蛮装卸甚至货物调包、失窃等乱象层出不穷,不单给终端消费者带来不良的购物体验,也是导致大促之后退货飙升,线上电商店铺DSR评分急速下跌,甚至优质忠诚客户丢失的重要诱因。因此,选择一家网络覆盖更完善、服务质量更卓越、物流供应链运营经验更丰富、仓配方案更适配的第三方物流与供应链管理提供商作为合作伙伴,是企业在电商市场业务快速扩张的过程中的不二选择。

益邦供应链作为拥有超过十年精益供应链运营服务经验的行业领先品牌,布局超过50个的运营中心以及50万平方米的仓储面积,使配送网络触达全国所有县级城镇。凭借卓越的物流供应链服务和持续创新的技术应用,与国内诸多强势品牌建立了长期、深度的合作,其中包括无限极、完美、太阳神、韩后、丹姿、水密码、雅丽洁、植物医生、樊文花、中草集等行业标杆。

双11购物狂欢节,你做电商,放心把物流交给益邦。

 

最适配的定制化物流供应链解决方案

 

从客户的角度来讲,在“双11”这个关键时刻价格或许是考虑的因素,但能不能确保货物顺利发出去,在约定时间内让消费者收到并得到良好的消费体验是他们更重视的指标。从消费者角度来讲,货物能不能及时到、包装有没有错漏与破损、个人信息有没有泄露,都是影响物流DSR和消费满意度的重点。

一家优质的第三方物流与供应链管理企业,要全盘考虑客户及终端消费者的痛点与需求,必须能够带动或提升客户整体供应链发展,通过方案规划、大数据精准预测、精益运营管理等,有效协同来消除供应链条上的冗余环节和成本浪费,从资源整合、成本控制、运行速度等方面全面提升企业的竞争优势,为企业创造更大的经济效益并全面提升终端消费者的购物体验。

目前,市场上为电商客户提供的物流服务,普遍存在无视行业跨度、整体规划颗粒度过大、流程操作与系统匹配标准僵化、弹性小等问题,造成仓配方案与客户行业属性不契合、与客户企业规模不匹配、与客户物流系统不兼容等状况,必然造成物流成本高企、客户需求响应慢等问题。

益邦供应链凭借丰富的运营经验及对客户的深度洞察,在仓库资源整合、配送资源优化、人力资源建设等方面提供与行业匹配的优质资源,为客户提供行业一流的定制化物流供应链解决方案。

(益邦供应链运营中心)

在智慧物流的大势推动下,益邦供应链积极推动物流系统智能化与信息化,自主研发了WMS、WCS、BMS、DPS以及DAS等系统。智慧物流赋能,实现自动识别信号分装拣货、大数据分析智能规划货量调度、货物流转全程可视化管理等功能。将物流科技与创新、精益思想相结合,推进供应链自动化、智能化、信息化发展,高质、高效处理日均百万级别的销售订单。

在仓配物流从粗放走向精细的时代,益邦供应链凭借专业的物流供应链解决方案、信息系统集成实施及运营能力,提供强大的系统接口与客户业务系统无缝对接,有针对性的对客户的物流供应链体系进行多维度的库存管理、订单处理、在途跟踪、客户服务管理等方面进行优化,提高库存周转率,快速处理销售订单的仓库分拣作业,实现订单在途的可视化跟踪、缩短客户订单的交付周期、提升终端客户的满意度,从而整体提高企业的供应链协同管理能力,为客户提供强有力的供应链服务支持,助力客户无忧酣战电商战场。

 

百亿级品牌的选择 韩后轻松迎战双11

    

2018年5月,品牌价值超百亿元的国内知名护肤品牌韩后与益邦供应链完成了精益供应链服务项目签约,成为深度战略合作伙伴,韩后的供应链运营进入“益邦时代”。

聚焦化妆品行业痛点,益邦供应链深度研究化妆品电商行业供应链管理普遍采用的“一仓发全国”模式,并针对此种模式存在响应速度慢,货物管理与配送速度达不到消费者期望等问题,从物流科技、系统集成、订单全程可视、行业标杆仓打造等方面着手,通过软硬件的优化升级,为韩后定制了最适配的物流供应链解决方案。 

30天内,益邦供应链为韩后快速搭建完成可实现月发货量20万单的全国多仓分拣配送销售物流体系,实现电商平台旗舰店的11城次日达和全国除五省三日达渗透率、未收到货的退款率和破损/少件/空包原因的退款率等指标得到大幅度优化,并轻松完成“618”、“99”等电商行业的大促活动的大货量配送任务,在发货及时率,到货及时率,库存差异率等方面高分通过客户指标,使韩后销售物流供应链服务水准一举跃居行业领先水平。

随着双11临近,通过智能化信息系统的大数据分析,益邦供应链与韩后为购物狂欢节作出了单日订单量近100倍增量的精准预测。为迎接双11的货量高峰,双方积极协同规划部署项目方案,通过增配优质资源、优化人力配置、升级科技系统等方式,助力韩后轻松迎战双11。

(益邦供应链双11配送工作场景)

系统显示,双11当天。

00:00:01,益邦供应链IT系统接入韩后电商双十一首单。

00:02:24,益邦供应链IT系统实际在线并发数峰值达203票/秒(同比换算全天可处理17539200票)。

00:03:38,全国布局5大电商分区(南海、北京、上海、武汉、成都)进入订单处理状态,平均生产速率每30分钟2900票。

04:37:00,益邦供应链北京运营中心韩后首批货物装车完毕,随后全国布局的其他4大电商分区陆续发出首批货物。

22:00:00,韩后电商双十一实时订单完成率超60%。

23:59:59,全天IT系统订单数据流转顺畅、自动化设备运行故障率0%。

预计11月12日17时,益邦供应链将完成所有韩后双十一订单。

(益邦供应链双11配送工作场景)

凭借十年大货量处理经验、覆盖全国34个省份、852个市辖区、超过90%的乡镇一级终端的强大配送网络、行业一流的智慧物流IT系统与最适配客户的定制化物流供应链解决方案,益邦供应链为客户提供覆盖从供应到生产和销售的全链条专业精益供应链运营服务,让客户商业发展更顺畅。

 

 

了解更多益邦供应链

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本文关键词: 双十一 益邦
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